Bluemercury

When I arrived at bluemercury as the single designer for this boutique make up and skin care chain, the company had only a few stores and a small, inefficient e-commerce website with aspirations to grow into a nationwide chain. Working directly with the marketing director, we created a new, strong brand, steadfast strategy and positioning for what is now a rapidly growing household name in luxury products.

With over 80 stores nationwide, Bluemercury was founded in 1999 and is widely recognized as the nation's largest and fastest-growing luxury beauty products and spa retail chain. The work I did from 2007-2009 set the stage for this monumental growth.

cover.jpg

Feature 1

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Aenean eu justo sed elit dignissim aliquam. Vivamus sit amet semper lacus, in mollis libero.

may_makeup.png

Feature 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Donec eget risus diam. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

wn_trish_fall08.png

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Mauris egestas at nibh nec finibus. Nullam sit amet nisi condimentum erat iaculis auctor.